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Subject: Shock poll: NFL now least liked sport, core fans down 31%
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Subject: Shock poll: NFL now least liked sport, core fans down 31%
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Shock poll: NFL now least liked sport, core fans down 31%

(I have trouble believing this, but for whatever it's worth ---)

by Paul Bedard | Oct 7, 2017, 8:00 AM
Trending News

Over just one month of player, coach, and owner protests of the flag and 
National Anthem, the National Football League has gone from America's 
sport to the least liked of top professional and college sports, 
according to a new poll.

 From the end of August to the end of September, the favorable ratings 
for the NFL have dropped from 57 percent to 44 percent, and it has the 
highest unfavorable rating – 40 percent – of any big sport, according to 
the Winston Group survey provided exclusively to Secrets.

Dallas Cowboys took a knee before the playing of the National Anthem. AP 

Worse for football, which was already seeing lower TV ratings and empty 
stadium seats, the month of protests and complaints about them from 
President Trump drove core fans, men 34-54, away, the most significant 
indicator that NFL brass aren't in touch with their base.

The Winston Poll from the Washington-based Winston Group found that the 
attitude of those fans went from an August rating of 73 percent 
favorable and 19 percent unfavorable to 42 percent favorable and 47 
percent unfavorable, a remarkable turn against the sport.

According to the poll analysis, "more critically for the NFL, the fall 
off in favorables occurred among important audiences. Among males, NFL 
favorables fell 23 percent, going from 68 percent to 45 percent. In 
looking at a more specific audience, males 34-54, NFL favorables fell 31 
percent, going from 73 percent to 42 percent. Among this group the NFL 
has a surprising negative image, as it went from +54 percent in August 
to -5 percent in September."

The Winston Poll was of brand images for the NFL, Major League Baseball, 
the National Basketball Association, and college football and 
basketball. It was of 1,000 registered voters and taken August 29-30 and 
then again September 28-29.

In August, baseball had the highest favorables, just a few points above 
the NFL.

August Winston Poll

MLB/61 percent favorable to 13 percent unfavorable.
NFL/57 percent favorable to 23 percent unfavorable.
College football/53 percent favorable to 16 percent unfavorable.
College basketball/48 percent favorable to 17 percent unfavorable.
NBA/47 percent unfavorable to 23 percent unfavorable.
September Winston Poll

MLB/63 percent favorable to 16 percent unfavorable.
College football/51 percent favorable to 21 percent unfavorable.
NBA/46 percent favorable to 28 percent unfavorable.
College basketball/45 percent favorable to 25 percent unfavorable.
NFL/44 percent favorable to 40 percent unfavorable.
During the month, the college basketball drop was likely influenced by 
the suspension of Louisville Coach Rick Pitino who is linked to a scandal.

According to the Winston Poll, every category of NFL fan saw a drop in 

Paul Bedard, the Washington Examiner's "Washington Secrets" columnist, 
can be contacted at pbedard@washingtonexaminer.com