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From: David <dimlan17@yahoo.com>
Subject: ESPN starts measuring streaming, finds large increases in viewers
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From: David <dimlan17@yahoo.com>
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Subject: ESPN starts measuring streaming, finds large increases in viewers
Date: Thu, 07 Dec 2017 12:07:25 -0500
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ESPN Says Streaming Boosts Live Viewer Ratings
By Brian Steinberg 

 Using seven weeks of viewing, ESPN said it noticed a 23% increase in
viewing by people between 18 and 34 across its total schedule and a
13% increase in that viewership in primetime. The surge helped
contribute to a 4% increase in overall total-day viewership and a 13%
increase in overall primetime viewing, the network said.

ESPN said the inclusion of streaming and out-of-home viewers between
September 25th and November 12th lent a 26% boost to the 18-to-34
audience for its flagship