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Subject: Re: Rotten Tomatoes Under Fire For "Justice League" Review
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Subject: Re: Rotten Tomatoes Under Fire For "Justice League" Review
From: RichA <>
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On Friday, 24 November 2017 16:02:37 UTC-5, Alan Smithee  wrote:
> The movie-review aggregator waited more than 24 hours to post a poor 
> critics' score for the new Warner Bros. film "Justice League," breaking 
> with tradition of posting right after a studio-imposed ban. It incensed 
> critics and fans alike.
> Fueling the fire: WB parent Time Warner owns a 30 percent stake in 
> Rotten Tomatoes.
> More than just a kerfuffle over one superhero movie, the incident raises 
> larger questions about the relationship between reviewers and the 
> public, the editorial objectivity of aggregators and how much studios 
> should be empowered to control the pre-release messaging of their films.
> "I think we need more transparency and equality on Rotten Tomatoes," 
> said Guy Lodge, a critic who contributes to Variety. "An aggregation 
> site should practice absolute objectivity. You mix Time Warner into it," 
> he added, "and it becomes very confusing."
> A Rotten Tomatoes spokeswoman declined to provide a comment for this 
> story, as did a WB spokeswoman.
> With a budget approaching $300 million, "Justice League" is among the 
> most expensive movies ever made. Warner Bros. has a lot riding on the DC 
> Comics film, seeking its own ensemble superhero blockbuster to rival the 
> "Avengers" series from Disney/Marvel.
> The Rotten Tomatoes affair began when the site postponed its release of 
> the "Justice League" critics' score — the percentage of reviewers who 
> certify a movie as "fresh," or good — from late Tuesday to early 
> Thursday, just hours before the movie was to begin playing in theaters. 
> The move was rare, but the site said it wanted to reveal the number on a 
> new Facebook video segment. The score would turn out to be a subpar 43 
> percent.
> Some saw the withholding of the score, which was widely expected to be 
> low, as an attempt to bury bad news about a sister company and not deter 
> ticket sales ahead of opening weekend.
> "Warner Bros is a minority owner of Rotten Tomatoes' parent company. I 
> respect a lot of people who work there but this is a BAD bad look," 
> Katey Rich, a editor, tweeted. Rotten Tomatoes is owned 
> by the ticket-sale site Fandango, of which Warner Bros. owns 30 percent 
> and Comcast Universal owns 70 percent.

Beyond the old paid press junkets that ensured whore reviewers towed the line.  Now the whole site
is "owned."