Subject: Re: Rotten Tomatoes Under Fire For "Justice League" Review
Alan Smithee wrote:
> The movie-review aggregator waited more than 24 hours to post a poor
> critics' score for the new Warner Bros. film "Justice League," breaking
> with tradition of posting right after a studio-imposed ban. It incensed
> critics and fans alike.
> Fueling the fire: WB parent Time Warner owns a 30 percent stake in
> Rotten Tomatoes.
> More than just a kerfuffle over one superhero movie, the incident raises
> larger questions about the relationship between reviewers and the
> public, the editorial objectivity of aggregators and how much studios
> should be empowered to control the pre-release messaging of their films.
> "I think we need more transparency and equality on Rotten Tomatoes,"
> said Guy Lodge, a critic who contributes to Variety. "An aggregation
> site should practice absolute objectivity. You mix Time Warner into it,"
> he added, "and it becomes very confusing."
> A Rotten Tomatoes spokeswoman declined to provide a comment for this
> story, as did a WB spokeswoman.
> With a budget approaching $300 million, "Justice League" is among the
> most expensive movies ever made. Warner Bros. has a lot riding on the DC
> Comics film, seeking its own ensemble superhero blockbuster to rival the
> "Avengers" series from Disney/Marvel.
> The Rotten Tomatoes affair began when the site postponed its release of
> the "Justice League" critics' score — the percentage of reviewers who
> certify a movie as "fresh," or good — from late Tuesday to early
> Thursday, just hours before the movie was to begin playing in theaters.
> The move was rare, but the site said it wanted to reveal the number on a
> new Facebook video segment. The score would turn out to be a subpar 43
> Some saw the withholding of the score, which was widely expected to be
> low, as an attempt to bury bad news about a sister company and not deter
> ticket sales ahead of opening weekend.
> "Warner Bros is a minority owner of Rotten Tomatoes' parent company. I
> respect a lot of people who work there but this is a BAD bad look,"
> Katey Rich, a VanityFair.com editor, tweeted. Rotten Tomatoes is owned
> by the ticket-sale site Fandango, of which Warner Bros. owns 30 percent
> and Comcast Universal owns 70 percent.
rotten tomatoes are rotten tomatoes.