Subject: Darn. No more packets of coke with the DVD's
According to the new rules, after March 4 studios, filmmakers or distributors will no longer be able
to physically mail screeners, screening notices, event invitations, screenplays, soundtrack CDs or
any other promotional material directly to Academy members. From now on the Academy will be the
point person in sending these items to the membership through a third party warehouse and/or
distribution system. Granted, the Academy is not the first organization to do this. SAG, the
Television Academy and the DGA also use this mechanism to control their membership lists and to
insure their members are not “harassed” by studios or consultants wanting to update their lists
with the most up-to date information. Oscar consultants have been making additional income
“selling” access to these lists to studios and up until now the Academy looked the other way.
That’s no longer the case. Obviously, the Academy will include a fee to cover shipping (and
perhaps help with the increasing costs of the Academy Museum under construction), but, surprise,
they didn’t think everything out completely.